Stool Softener Colace, Consumer Research Drives New Packaging Updates for Colace®

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Stool Softener Colace – STAMFORD, Conn.–( SERVICE CABLE)– Purdue Products L.P. has actually released brand-new packaging for the Colace ® line of product, which includes the primary medical professional advised feces conditioner brand, and Senokot ® Tablets, a household of items with a natural vegetable laxative ingredient, senna.

Current customer research conducted by the firm is driving a brand name freshen from the bundle out and also includes updated ad campaigns for both brand names. New websites for both line of product will be introduced this summer. The brands’ revitalized look is meant to enhance the shopping experience and also option procedure for consumers that are wanting to address occasional irregularity.

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” We are dedicated to assisting consumers better understand the benefits of the Colace and also Senokot products,” claimed Stephen Fritz, supervisor, over the counter (OTC) advertising and marketing & sales, Purdue Pharma. “These product packaging adjustments, including separating the collection of items by shade as well as offering clearer summaries of their uses and also advantages, will better aid guide selection of the right drug to attend to occasional bowel irregularity demands.”

Most notably for the Colace household of products, the mix feces conditioner as well as stimulant laxative product formerly called Peri-Colace ®, was updated to Colace 2-in-1 to boost identification, while the product packaging for the Senokot portfolio more clearly identifies the all-natural vegetable laxative active ingredient, senna, because, for our consumers, active ingredients matter.

” Irregular bowel movements and also abnormality influence an approximated 42 million Americans1, triggering them pain,” said Carrie Chomiak, head of OTC franchise business, Purdue Pharma. “Individuals need to have access to the best alternatives for their home care, and also with the brand-new packaging updates made to Colace and Senokot items, consumers will have a less complicated time determining the proper service for them.”

The brands’ new packaging started delivering to stores’ as well as dealers’ storehouses in the initial quarter of this year. The upgraded Colace and also Senokot product packaging has begun showing up on merchants’ racks as well as on-line shopping sites. Full rollout of the new packaging will certainly continue into the summer.

ABOUT COLACE ®. Colace ® Capsules is the top medical professional recommended feces softener brand name. The active component in Colace– docusate sodium– is a non-stimulant, feces conditioning laxative that permits water and also fats to go into the stool, which assists to hydrate as well as soften the feces, making defecation much more comfy. Other Colace ® items consist of Colace 2-in-1 ®– previously Peri-Colace ®– a dual stool conditioner and energizer laxative, and also Colace ® CLEAR Soft Gels, a reduced stamina, dye-free, stimulant-free stool softener. For additional information concerning Colace ® items, please see www.colacecapsules.com. Please read complete item label before use.

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